Peter Andrews

| Head of Marketing & Business Strategy | Director Marketing & Innovation Consultancy | Senior Lecturer in Marketing

Biography
I am fortunate to split my professional life, working with businesses to improve their future and also lecturing and training future marketing leaders at the University of Hull Business School.

In business, I have over 15 years marketing experience at senior levels with global blue-chip companies and a further 8 years at freshology ltd, a marketing and innovation consultancy. Experience is interesting, but it is what you have done that counts and I have added over £350m of sales from innovation, brand growth and shaping strategy. I specialise in:
• Digital marketing & social media
• Branding & brand development
• Disruptive Innovation
• Marketing strategy
• International expansion

In education and training I focus on creating vibrant, experiential courses for undergraduates, postgraduates and business and have won many awards including for Innovation in Teaching and Student Experience. I work at Hull University in the UK and overseas in the following areas:
• Digital Marketing & Social Media
• Consumer behaviour
• Marketing communications & branding
• Marketing strategy
• Campaign planning & development
• Public Relations
• Management consulting

This webinar will be available from 11 am on June 5th 2020

Introduction

Social media marketing has been the fastest growing sector within advertising and marketing over the last decade. Organisations now spend a whopping £85bn worldwide on Social Media Advertising, in addition to billions on other forms of social media marketing and influencer marketing. It is seen as one of the most effective ways to connect with customers. Students with Social Media Marketing skills are in great demand with a skills shortage of over 30% and strong career opportunities predicted over the next decade.

To give you an insight into this thriving industry, we invite you to join this Social Media Marketing Masterclass, led by our Social Media Marketing expert Peter Andrews who is also our head of Marketing & Business Strategy Subject group at Hull University Business School. There will also be the chance to take part in a Social Media Marketing quiz and ask any questions about this industry or studying a Marketing degree.